Nicole Rousseau

Nicole Rousseau

PROFESSIONAL EXPERIENCE

CoachableSolutions– New York, NY                   2012 to Present

Consultant / Coach           

Consults with clients and corporations as a strategic partner in developing people and marketing solutions. Integrates the importance of innovation, branding, and social responsibility when working on projects or with clients.  Leverages three years of experience as a leadership coach and over 500 hours of coaching experience within organizations.

HSBC– New York, NY                                                      2005 to 2012

Vice President – Graduate Development program director (2009 to 2012)

Spearheaded complete overhaul and revitalization of declining entry-level management training program. Upgraded strategic purpose, created program lifecycle, and increased candidate requirements to closely align with HSBC’s business needs and succession planning. Collaborated with business heads across multiple functions to understand and meet the organization’s short and long term development needs.  Positioned as expert on Millennials.

·       Rebranded program and campaigned successfully for HR and business executive team buy-in, built custom resourcing model, designed curriculum, infrastructure, orientation, reporting, and budget.

·       Led strategic recruiting campaigns garnering 4K applications per intake. Screened and hired 90 trainees over three classes.  Candidate selection focused on transferable skills, diversity, leadership, and international orientation.

·       Cultivated a high performing team by managing trainees in program workstreams, structuring business case challenges, and facilitating teambuilding offsites to achieve ambitious program goals.

·      Developed trainees and select first time managers through individual coaching sessions; placed 60 graduates into internal promotions.

Vice President – Senior Marketing manager (2006 to 2009)

Drove strategy, development, and delivery of large-scale, national marketing programs across multiple business lines and channels.  Launched four campaigns annually with $2M-$5.5M budgets. Directed attitudinal segmentation research to craft targeted customer value propositions to increase bank revenue.  Positioned as a leader and innovator internally and externally for green marketing and corporate social responsibility initiatives. Honored with inaugural Bronze Green Effie for “There’s No Small Change” campaign and presented case study at 20+ conferences nationwide. 

·       Produced 3:1 ROI originating sustainability marketing strategy while reinforcing HSBC's commitment to green initiatives. 

·       Increased online banking enrollment 50%, tripled product cross-sell ratio, and increased revenue-per-customer 40% through leadership of cross-functional team of external experts, advertising agencies, corporate philanthropy, business heads, product, marketing, and sales.

·       Reimagined the BankCab program through the greening of the cab's engine and the addition of Twitter (HSBC's first foray into social media) capturing 500 followers of @HSBCBankCab.

Assistant Vice President – Marketing Manager (2005)

Launched global, affluent product proposition, HSBC Premier, achieving 30K annual client acquisition goal, while managing $8M budget. Worked in close partnership with business and creative agency, JWT, to develop full suite of marketing collateral to educate customers and sales staff, including digital advertisements, direct mail, sales materials, promotions, and events. Awarded Silver Effie for advertising excellence in Financial Services category.

 (AOL) TIME WARNER – New York, NY                     2003 to 2005

Marketing Manager

Produced integrated programs to capture and retain business during dramatic industry decline and limited marketing budget. Created innovative, mutually-beneficial online marketing campaigns to increase client subscriptions and restore revenue streams.

·       Reduced customer attrition 30% and generated 100K+ magazine subscriptions by forging joint-partnerships with magazines including InStyle, People, and Real Simple that linked titles to internet service and external partnerships.

·       Increased subscriptions and expanded strategic partnership programs for Parenting Magazine through direct mail and creative in-store promotions through retail stores and day care centers.  

(PRIMEDIA) SEVENTEEN MAGAZINE– New York, NY            2001 to 2003

Promotions Director – Seventeen.com

Directed large-scale client projects for magazine’s in-house marketing agency. Pitched, created, and launched fully integrated online marketing strategies focusing on establishing client’s presence in the uniquely competitive teen marketplace while upholding Seventeen’s highly respected brand.

·       Acquired over 100 clients in partnership with sales in crafting custom marketing proposals across diverse mediums including magazine spreads, interactive microsites, online chats, video, events, and promotions.

·       Guided and developed Wal-Mart, JC Penney, and Gillette’s introduction to the teen and pre-teen market through engaging, targeted, and on-brand multimedia programs.

PROMOTIONS.COM (WEBSTAKES)– New York, NY            1998 to 2000

Business Development Manager

Hired as part of core team in startup phase. Sold online marketing and custom promotion packages to over 60 clients in the entertainment industry. Pioneered the first US mobile promotion, “Wild Wireless 100”, attracting over 140,000 consumers to opt-in to weekly, SMS direct marketing messages.

EDUCATION & AFFILIATIONS

Coaching Certification - Columbia University’s Coaching Certification Program – New York, NY

MBA in International Marketing & Finance – NYU Stern School of Business – New York, NY

BS in Psychology & Economics – Smith College – Northampton, MA 

Executive Committee, Columbia Business School Alumni Club’s Sustainable Business Committee

Member, MBA Women International, NYC Professional Chapter

Citizenship: US and EU (Italian)