Doug Hecker

Executive Management / Marketing

Expertise: Business Development and Management … Coaching…Marketing

Goal driven and dedicated professional offering practical and progressive career success in business coaching & consulting, marketing, management, and operations.  Recognized for propelling performance to unprecedented levels through hands on leadership and accountability, creating motion and momentum among team members. Talented in applying comprehensive profit and loss analysis to optimize budgeting, forecasting, and strategic planning efforts, achieving the trust and confidence of senior management and business stakeholders. Actively employ superior communication and team building skills, gaining the loyalty of subordinates from hourly employees through top management teams. Action orientated, striving for continuous improvement while maximizing efficiencies. Thrive on challenging opportunities, display tenacity when taking ownership to resolve problems within fast paced work environments.

2 Excel Now, LLC – Paradise Valley, AZ                                                                   2009 - Present

President

®  Sales & Marketing Consultant ★ Kolbe Certified Consultant ★ Business Coach ★ Scottsdale Business Wealth Club Mentor

®  I help business owners, retailers, and manufacturers who struggle with increasing customer & client visits and would like to grow their profitability. I'm dedicated to helping clients spend their time more productively & improve sales & customer / client attraction.

®  As a Kolbe Certified Consultant the certification provides the knowledge and insights to use Kolbe Indexes and software to identify people's natural talents and help individuals and organizations utilize those talents productively.

®  I serve as the Club Mentor for the Scottsdale Business Wealth Club. The Club is the World’s first blended training and networking club to help business owners of all sizes to accelerate their Sales, Profits and Personal Growth.

b2b Solutions, LLC - Lake Forest, Illinois                                                                  2009 – Present

Consulting Partner

®  Full service consulting company for convenience store retailers, distributors and product suppliers.

BAN MARKETING – Phoenix, Arizona                                                                               2004 – 2009       

Owner

®  Established this successful enterprise providing consultation and management services to clients at Philipe’s Pizza and JH Equipment Leasing. 

®  Position entails running day to day business operations; interacting with product manufacturer, wholesale distributors, and retailers; managing the Philipe’s Pizza outsourced broker network; recruiting and managing relationships with all equipment suppliers for JH Equipment leasing; developing sales leads for both companies.

®  Implemented the equipment manufacturer / distributor program to build the equipment catalog and created all sales reports.

®  Secured position as the only non-national brand in Walgreen’s refrigerated / frozen foods section for Philipe’s Pizza, generating 1/3 of annual sales volume totaling 250,000 cases of product.

®  Increased catalog offerings at JH Equipment Leasing from startup to more than 20 manufacturers and over 20,000 items.

®  Developed partnerships with more than ten major grocery distributors to be their sole leasing option for all their customer’s equipment needs, forming a solid foundation of success for the startup enterprise JH Equipment Leasing.

CIRCLE K STORES – Phoenix, Arizona                                                                           1992 – 2003

Vice President Marketing, ConocoPhillips / Circle K                                                    2001 – 2003   

®  Merited repeated promotion from one of the top three integrated oil companies with more than 3,200 convenience stores to direct corporate and field marketing functions for Circle K stores, supervising 8 direct reports and 90 corporate and field marketing employees.

®  Played a key role in the successful sale of Circle K by making presentations to more than 16 different investment and strategic buyers, completing due diligence requests, and participating in meetings with prospective buyers.

®  Implemented “two for one price,” increasing average transaction price, and helped develop and directed marketing campaign “What Else do you Need?” which is still in use today.

®  Key management stakeholder in introducing store level scanning and fact based category management, which resulted in lower store inventories due to sku rationalization, better in stock on top selling items, and instant sales feedback on newly placed and promotional items.

®  Instituted a front-end beverage merchandiser that increased placement allowances and sales, generating an additional $2 million in annual gross profit.

®  Created beer pop-up cooler program that increased sales in the category versus trend.

®  $3,732,000,000 in annual sales with $741,000,000 in gross profit; focused on growth by developing and executing superior specific category marketing plans and effectively using advertising dollars, focusing on execution and mid-course corrections when necessary.

Arizona Region Vice President, TOSCO Marketing / Circle K Stores                           1994 – 2001  

®  Advanced to oversee the daily operation of 500 Arizona and Nevada Circle K stores with final responsibility for profit and loss, including expense management and sales and gross profit budgets, store operations, field marketing, human resources, and loss prevention.

®  Spearheaded the opening of the Arizona Region Circle K Distribution Center, providing a regional distribution solution.

®  Provided hands on leadership and motivation, ensuring operational standards were met.

Marketing Director, California and Arizona, Circle K Stores                                         1992 – 1994

®  Recruited to direct field marketing and execution and to oversee direct store delivery category management for more than 500 stores, which involved developing monthly promotional plans, ensuring plans were being executed effectively at the store level, and managing vendors and suppliers.

SOUTHLAND CORPORATION, DBA 7-ELEVEN STORES – Pleasanton, California          1981 – 1992      

Field Representative, Sales Manager, District Manager, & Sales and Promotions Manager

®  Merited repeated promotion to oversee the execution of operations and develop marketing communications for over 200 franchised stores, ensuring adherence to franchise agreements. 

®  Assisted franchisees in maximizing sales and gross profit through marketing and operational assistance.

LOS ANGELES COUNTY SHERIFF DEPARTMENT – Los Angeles, California                  1972 – 1981      

Deputy Sheriff

Served as Deputy Sheriff in numerous cities throughout LA County.

CERRITOS COMMUNITY COLLEGE                                                                                  Cerritos, CA           

Associate of Arts in Police Science

THUNDERBIRD AMERICAN GRADUATE SCHOOL OF INTERNATIONAL BUSINESS        Phoenix, AZ           

Pursued six week immersion class in Global Business Development

UNIVERSITY OF TEXAS, AUSTIN                                                                                        Austin, TX           

Completed six month Advance Marketing Course

CALIFORNIA STATE UNIVERSITY                                                                              Los Angeles, CA           

Successfully completed coursework in Law Enforcement

KOLBE CORPORATION                                                                                                   Phoenix, AZ

Kolbe Certified Consultant

International Coach Federation – ICF 

International Association of Coaches – IAC  

Arizona Better Business Bureau

Scottsdale Chamber of Commerce

Arizona Small Business Association

Arizona Wine Growers Association

Sonoran Arts League

Contemporary Forum / Phoenix Art Museum