Erica Klein

Erica Klein

“LinkedIn Business, Sales and Career Coaching

For Individuals, Companies and Coaches”

 Core Capabilities:

·       Profiled on Forbes.com for successful LinkedIn coaching in recent in-depth three-page article.

·       Strong technology, sales, health care and financial industry track record as a content strategist and LinkedIn thought leadership writer.

·       Current and past coaching and writing clients include Goldman Sachs, JPMorganChase, AIG, AllianceBernstein, Oppenheimer Funds, Investment Technology Group (ITG), Legg Mason, TIAA-CREF and the New York Stock Exchange (NYSE) Technologies Division.

·       Able to boost client Google and LinkedIn rankings by 75% to 95% based on search engine optimization (SEO) techniques.

·       Tradition of consistent innovation in thought leadership coaching. Received final approved trademark for Video White Paper^® concept from US Patent and Trademark Office (USPTO) in 2011 … and for Thought Leadership 101^® video training in thought leadership writing and content development in 2012.

·       Able to draw on knowledge base of 2,500 current global LinkedIn contacts.

·       Founder and Group Manager of the Thought Leadership Professionals Association (TLPA) LinkedIn Group. Currently 215+ members globally. Provide guidance on best practices and a collaborative community for thought leadership professionals worldwide.

·       Ranked #1 in Google for the keywords “thought leadership writer” and ranked #1 or #2 on LinkedIn among several million members for keywords “financial writer,” “thought leadership,” “speechwriter” and “ghostwriter.”

·       Multi-platform skill sets including website strategy and copywriting, company-wide message platforms, new product launch programs, social media (LinkedIn, Twitter and corporate blogging) and a wide array of external and internal executive communications initiatives, particularly complete rebrandings. 

·       Appearances on several national news television programs including “Good Morning America” and “The Today Show.”

·       Author of the best-selling business book, Write Great Ads: A Step-by-Step Approach (Wiley) and executive editor and ghostwriter for Goldman Sachs’ The Reinvented Wealth Manager book series (Goldman Sachs/Wiley).

Book Credits (Author, Co-Author, Executive Editor)

·       WRITE GREAT ADS: A Step-by-Step Approach, (Wiley). Writer’s Digest Book Club Selection. Continues to be a highly rated title among U.S. businesses and financial services firms.

·       THE REINVENTED WEALTH MANAGER, upcoming financial book series from Goldman Sachs and Wiley.

·       THE ONLY GUIDE TO ALTERNATIVE INVESTMENTS YOU’LL EVER NEED (Bloomberg). Best-selling consumer finance book, now in its second printing.

Marketing and Advertising Awards

·       Henry Hoke Senior Award for Nation’s Best Direct Advertising Piece

·       New Woman Magazine/National Association of Female Executives, Best Business Plan Award, $15,000 prize

·       IABC Golden Quill Award for Best Brochure (with Pentagram Design)

Education, Training and Memberships

·       B.A. in English, Teaching Certificate (Double Major), Washington University

·       Subsequently developed and taught Advertising Copywriting classes at Washington University

·       Coursework in “The Visual Display of Quantitative Information” - Yale University Extension Division

·       Ongoing training in Social Media (LinkedIn, Facebook, Twitter), Video Marketing and Production, and Content Strategy/Content Marketing

·       Equivalent of Series 7, Operation Certification, Wells Fargo (A.G. Edwards)/advanced training in fixed income, private equity and hedge fund investing

·       Extensive coursework in Digital Content Strategy for Global Organizations

·       Member, New York Speechwriter’s Roundtable

·       Port Authority Trans-Hudson (PATH) Citizens Advisory Committee - Communications

·       Founder and Group Manager, Thought Leadership Professionals Association (TLPA) LinkedIn Group