Sidney` Evans

CORPORATE & PRODUCT BRANDING SPECIALIST

Strategic, analytical, and highly motivated professional with 8+ years experience that includes: A profound understanding of brand, portfolio optimization, leveraging, architecture, and strategic planning. Securing major client engagements and managing practice with a heavy focus on transformative strategies to drive portfolio, revenue and profitability. Creating, identifying and exploiting brand building opportunities. Designing and executing highly effective marketing, social media and traditional PR campaigns. Managing multiple, concurrent projects and budgets. Cultivating relationships with key influencers and thought leaders to drive recognition and acceptance of world class products. Serving as a Brand and Category Expert, and as a Trusted Advisor to senior decision makers. Some key achievements include:

• Crafting Brand Strategy for Group Generating $20 Million Annually & Personally Securing $75 Million in New Listings

• Ranking in Top 1% of Sales & Utilizing Social Media Strategies That Generating $340% of New Business

• Creating ‘Uptown Magazine’ Ad Campaign & Marketing Campaign that Increased Sales 30% & Leads up to 25%

• Driving ‘Pfizer’ Product Branding Via Training of 500+ Reps Generating $100M-$200M in Annual Prescriptions

• Supervising 5 Training Managers & Integrating Branding & Messaging in Curriculum to Train 1,500 District Staff

• Developing Product Training for Global Brands – Celebrex, Diflucan, Zoloft, Zithromax & Zyrtec

• Holding Executive MBA 2013 coupled with BS in International Business – Cum Laude Graduate

Prudential Douglas Elliman, New York, NY 8/2005-5/2010 and completion of MBA 2010-2013

LICENSED AGENT / GROUP OPERATIONS MANAGEMENT

Crafted Group Branding Strategy & Market Messaging – Securing 15 Listings Totaling $75 Million– Personally closed 30+ transactions for luxury residential and high-end commercial properties by crafting group’s entire marketing message and branding strategy. Also, prospected and pitched multiple for business listings that resulted in securing listings for 15+ buildings that exceeded $5 million per property. Recognized as Residential & Commercial Specialist for the branch. Wrote a commercial newsletter and opened the Harlem office.

Winner - Multiple Broker of the Month Awards / Consistently Ranked in Top 1% of Office Sales– Utilized consumer insight-driven, market strategies to develop new business and expand brand to existing customer base. Received 6 ‘Broker of the Month’ Awards and ranked as a Top Sales performer (competing with 100 brokers and agents). Analyzed quarterly sales including analysis of markets and consumer data to maximize sales and profits.

Managed Group Operations Generating $20 Million Annually & Served as Leader in Brand/Category Education– Managed daily operations and oversight of a group of 3 agents with responsibility for short and long-term branding and corporate strategy development. Served as Market Specialist, providing an expert voice for brand with heavy emphasis on our local market. Delivered training focused on company branding to 200 agents across 5 years as a featured speaker for ‘How to Become Successful in Real Estate.’

Communicated Brand Activities Via Social Media That Generated 340% of New Business– Created a virtual market presence through Facebook and Twitter that kept clients and brokers abreast of listings; 340% of new business was consistently garnered from social media.

Crafted Uptown Magazine Ad Campaign & Monthly Marketing Campaign That Increased Sales 30% & Leads 20%-25%– Created and designed ad campaign that defined the group brand with responsibility for all facets of the campaign from Art Direction to final execution. Campaign tripled leads and significantly increased sales. Crafted and executed monthly marketing pieces combined with a weekly email campaign to gauge the pulse of buyers and sellers.

Developed Brand Architecture Development / Pitch Execution / Utilization of Database of 6,000-7,000 Consumers– Determined how to best pitch developers for listings by assessing strengths of my team and ranking skills, services, features and benefits in order of priority and by level of importance. To maximize quarterly sales performance and follow up, developed and utilized database of 6,000-7,000 customers (proficient in use of Costar Commercial database).

Identified Co-Branding Opportunities & Executed Brand Events– Identified, created and executed channel brand building such as developing a partnership with the World of Money to help teach kids financial literacy through a RE tour (www.worldofmoney.org). Also, developed and managed on-premise, off-premise and non-traditional/non-licensed events by building lasting trade and consumer relationships with targeted accounts.

Sidney Evans

Pfizer, New York, NY 8/1995-7/2003

CORPORATE SALES TRAINER / SALES STRATEGY & BRANDING 1/2002-7/2003

Drove Branding Via Training of 500+ Sales Reps Generating $100M-$200M in Annual Prescriptions– Personally trained and mentored over 500 new sales representatives responsible for physician visits and resulting prescriptions totaling $100 million to $200 million annually. Conducted distance-learning seminars via satellite to 4 Regional Offices.

Supervised 5 Training Managers & Integrated Branding & Messaging in Curriculum to Train 1,500+ District Staff– Created workshops and developed corporate and product training materials that included focus on brand messaging, appropriate selling verbiage for the physician, medical group, hospital and healthcare marketplace. Over 1500 sales reps and institutional reps to Managers completed training. Also, developed an Electronic Training Manual for 25 new managers that provided excellent feedback on training, which resulted in promotion to Team Lead.

Developed Product Training for Global Brands - Celebrex, Diflucan, Zoloft, Zithromax & Zyrtec– Developed training curriculum for corporate brands and ensured branding and messaging was consistent across all product training materials. As Celebrex Product Manager, analyzed sales data and physician focus group information to develop sales strategy for branding the product (and worked closely with Marketing, Corporate and District Managers to synthesize strategies). Set up a Health Fair in Brooklyn that significantly increased exposure of my product portfolio. Dealt with Pharmaceutical distributors such as McKesson in Brooklyn, VA.

Cultivated Thought Leaders Across Medical Specialties to Support Brand Products– Built significant relationships with thought leaders and medical specialties across the country and within my territory to support Celebrex, Zoloft, Zithromax, Zithromax O/S, Zyrtec, and Diflucan. Developed leader’s guides to increase employees’ clinical knowledge.

Served as Brand Representative, Creating & Produced Tape Series Distributed to 100,000+ Employees– Represented Pfizer at the American Society of Training and Development in Canada (2002). Wrote, produced and served as voice over talent for Pfizer’s in-house tape series, ‘DRIVEtime,’ which was sent to 100,000+ employees as a training tool for sales reps and managers. Also, co-hosted Pfizer TV and developed roster of speakers.

INSTITUTIONAL HEALTHCARE REPRESENTATIVE 1/1999-12/2001

Team Mentor & Leader of Brand & Sales Strategy – Increased Personal Sales 50%-75% Yearly– Functioned as Team Mentor to 10 reps and as leader of sales strategy due to recognition by management for possessing an extremely effective branding and sales methodology. Presented competitive analysis on multiple disease states and products to 500 District Managers company-wide for Celebrex and Zithromax. Served as Team Mentor for the Brooklyn District (2000-2002). Also, developed DISC Training Coaching for Tips (now sure what this means as you have it typed this way).

Built Territory into $20M-$25M Account Which Resulted in Promotion to Team Leader– Personally responsible for Celebrex brand strategy and sales of Celebrex, Aricept, Zyrtec and Zoloft, achieving average annual increase in sales of 50%-75% and gaining formulary acceptance for all products. Built excellent relationships with thought leaders of 8 teaching hospitals in Brooklyn including Chairperson of P&T (what does P&T mean?) (what was the most prominent teaching hospital?).

EDUCATION

Executive MBA, University of Miami, June 2013

Focus on Strategic Brand Management, Marketing Management, High Performance Leaderships & Team Building

Bachelor of Science in International Business – Cum Laude Graduate, Florida A&M University May 1994

ORGANIZATIONAL LEADERSHIP

Leadership Council Member / Branding, Expansion & Use of Social Media – Served on Leadership Council for ‘World of Money.org,’ a non-profit that teaches financial literacy to children. Instrumental in driving the organization’s gap analysis and focus on core competencies (leadership, overall strategy, brand refinement, and identification of potential expansion areas). Served as Mentor to 10 council members and to drive forward the CEO’s vision. Create the organization’s social media presence. Served 5 years on the Council.

Director of Branding & Business Development – Tickles TV, a start-up that is poised to become the next great stand up comedy platform; it has garnered enormous support from celebrities and has led to a one woman show. Branding has been integral to its success and in securing angel funding.

PROFESSIONAL MEMBERSHIPS

American Society of Training & Development (January 2000-December 2001)

Screen Actors Guild & American Federation of Television & Radio Artists

INROADS, Inc. Alumni